The Book


“A beautiful use of storytelling & the art of getting you to think about your thinking.”Paul McKenna

What if a single cause lies beneath millions of misunderstandings and mistakes?

What if the foundation of modern technology introduced an invisible bias into our thinking?

What if you could understand why so many arguments go wrong and how to set them right?

In a world awash with illusion and misinformation this is a profound and practical guide towards clarity. It has philosophy for non-philosophers, hypnosis for non-hypnotists and stories for hungry hearts. From Arizona to Madagascar we join an intriguing journey in search of understanding via psychotherapy, storytelling and the British Library, uncovering on our way the vulnerabilities that lurk within our language.

Give this book to your friends on the other side of the debate. Any debate. Any side.

Available now as a paperback.


HUGH WILLBOURN is the bestselling author with Paul McKenna of I can Mend your Broken Heart. He is a therapist, negotiation consultant and storyteller. He has a PhD in philosophy from City University, London.

For twelve years he was the co-owner of the highly regarded and innovative qualitative market research agency Corr Willbourn Research & Development.